B2B trade in sugar
Sugar made crystal-clear: RHIEM is setting up the online shop for the Zucker-Vertriebsgesellschaft in Braunschweig, a sugar trading company belonging to the Berlin-based Boettger Group, and its brand BOETTGER Zucker and will be taking care of the warehousing and shipping to manufacturers and other processing companies.
Sugar works magic. Made from beet, cane and coconut blossom, sugar has a potent effect on more than just the taste buds. Sweet treats also bring a sugary smile to the lips of those with a sweet tooth. The Berlin-based Boettger Group has been supplying food producers and bulk buyers with the treasured commodity for more than 100 years through its companies Zuckerhandelsunion GmbH & Co. KG (ZHU) and Zucker-Vertriebsgesellschaft mbH (ZVG). In recent years more and more small enterprises have been contacting the acclaimed sugar expert. RHIEM has now developed an online shop for these customers and is also taking charge of the warehousing and dispatch of the products. “RHIEM has opened a professional way in to new business for us and one which has required precious little internal outlay,” said Daniel Thomas, head of financial controlling at ZVG, “so now we can also supply relatively small companies with high-quality sugar.”