Varsity, global leader in the cheerleading market space, offers everything related to this evolving sport in Europe: Uniforms and apparel, championships, training camps, private coaching and choreographies.

RHIEM has implemented the new Varsity Europe webstore based on ShopwareTM and runs this webstore in a reselling business model. While the European wide customer-base is served centrally from RHIEM’s headquarter in Voerde, British end consumers are offered a return-hub in the UK in order to minimize return shipping costs.