CAPREO is a young multi-channel seller of South African premium wines, and markets its products to end consumers all over Europe.

As a business that always sold directly to end consumers, CAPREO wanted to exploit new sales channels by setting up an e-commerce solution. CAPREO was therefore looking for an open, functional and well-designed e-commerce site that reflected its branding – and opted for a solution from RHIEM.

CAPREO benefits greatly from the modular structure of our web shop software designed for flexible implementation. The company has gained added value as its new solution can be easily extended and its product information system can be adapted at any time to meet the conceptual and design requirements of the wine merchant. With the new online shop software, CAPREO has been able to implement most elements of its online marketing strategy within a short period of time.