CAPREO is a young multi-channel marketer of South African premium wines to private customers throughout Europe.
Having grown in traditional direct sales, the challenge for CAPREO was to develop e-commerce as a new integrated sales channel. The challenge here was to realize an open, functional and yet design-oriented and emotional e-commerce presence.

The modular structure of the web store software and the flexible implementation, simple expansion and adaptation of the product information system to CAPREO’s conceptual requirements and design ideas offered CAPREO great added value. With the help of the webshop software, essential parts of the online marketing strategy can be implemented directly and successfully.