Das Bild zeigt ein Verpackungmuster einer Faltschachtel

5 points for successful packaging

Packaging is a great opportunity, especially in traditional retail, to stand out from the competition and successfully place products in stores. Emotion and conscious perception are involved to varying degrees, depending on whether purchases are made spontaneously or very consciously – the packaging must be an all-rounder. Irrespective of the technical, legal and commercial framework conditions, there are important success factors to consider.

The 5+1 success factors for successful packaging

The requirements for product packaging are incredibly diverse: it should protect the product from external influences with every handle and every movement, it should stand out visually and functionally on the shelf and be completely climate-friendly and reusable after use.

Sounds like a superhero for your product, don’t you think?
We will show you which factors are important for you to create this superhero for your product.

1. brand management

The rules and values of the brand should be known so that the staging fits the target group. Even “no-name” is ultimately a brand that should be communicated consistently.

2. individuality

The aim is to stand out from the competition at the respective point of sale and to be quickly recognized when repeat purchases are made. It is worth placing the new packaging as a “dummy” in the sales area as a trial and comparing it if the budget for market research is not available.

3. clear usability

The use of the packaging must be easy for consumers in the respective target group to understand when opening, reusing and disposing of it.

4th product = Hero

Don’t forget that it’s ultimately about the product and this should be adequately presented. Objectively and emotionally.

5. sustainability

Don’t forget trends – the packaging must also inspire “tomorrow”.

The picture shows the RHIEM Campus in Voerde. You can see the warehouses and production halls as well as the central parking lot in between.

The right packaging developer

“All theory is gray…”, if you don’t have an experienced, technically mature and innovative packaging developer, none of this will help you.

Give us the chance now to convince you that RHIEM is the right partner for your packaging project!

Request now
For these success factors alone, there are various options in terms of design, construction, choice of materials and finishing. We would be happy to help you with your project.

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Tauchen Sie tiefer ab in unsere spannende Welt der eCommerce Logistik, der individuellen und maßgeschneiderten Verpackungslösungen oder der Umsetzung komplexer Lösungen für große Online Shops. Tauchen Sie tiefer ab in die Welt von RHIEM!

Ulrich Treiber
Ihr persönlicher Ansprechpartner:
Ulrich Treiber

RHIEM ist Ihr Spezialist für die Entwicklung und Produktion maßgeschneiderter Verpackungslösungen für verschiedene Branchen. Mit unserer eigenen Verpackungsentwicklung und modernen Fertigungstechnologien schaffen wir faszinierende Konstruktionen, die am Point of Sale überzeugen. Wenn Sie eine innovative und nachhaltige Verpackungslösung benötigen, sind wir die richtige Wahl. Ich freue mich auf Ihre Herausforderung! Kontaktieren Sie mich unverbindlich unter +49 2855 9700-882 oder per E-Mail an ulrich.treiber@rhiem.com.