RHIEM Group enhances e-commerce platform for marketing services

The RHIEM Group, an owner-run fulfilment services provider, headquartered in Voerde, is now providing its e-commerce services customers with a new-generation marketing tool, designed to optimize webshop sales. The new marketing tool, which was developed in-house, enables customers to link the RHIEM shop application to a CRM (customer relationship management) program. The software enables users to control their offers granularly and approach defined customer groups with individual offers ranging from electronic mailing campaigns, through discount tools to lotteries. With its integrated platform in the background, RHIEM is able to ensure the process is executed smoothly.