A convincing article is characterized by a clear, captivating writing style that appeals to the reader and encourages them to read on and reflect. In order to write such an article, however, you need some basic tricks, which we would like to introduce to you in this article.
Every day we write ordinary texts such as shopping lists, telephone notes etc. while our thoughts are completely elsewhere. This writing is automatic and is similar to riding a bike, peeling potatoes or brushing our teeth. Once learned, it stays with us for life. It is perfectly adequate for writing comprehensible texts and sharing information.
But when it comes to writing an article that could win a Pulitzer Prize in the near future, it is important to know the right ingredients and that certain pinch of “salt in the soup”. Similar to a breakfast snack bar, where the chef can make you a delicious vegan liver sausage sandwich in no time at all, but has problems preparing a Japanese fugus (puffer fish).
The following tips will help you to write an exciting & informative article text:
The right topic
Think about what questions or problems your readers might have and write about them. Ideally, the article should deal with a topic that interests your target group and for which you yourself have a passion and in-depth knowledge. This makes writing easier.
Extensive research
Before you start writing, do thorough research and collect all relevant information on your topic. This will help you to strengthen your arguments in your article and support your statements.
The common thread & structure
Structure your article in paragraphs and subdivide it into subheadings to give the reader an orientation.Start with a meaningful headline and an introduction that grabs the reader’s attention & interest and addresses the topic of the article, then elaborate on your arguments and finish with a conclusion.
Brevity is the spice of life
Stick to your topic and avoid getting lost in details or digressing from the subject.
Fireworks at the end
Whether you write a detailed conclusion to your article at the end or “just” a clear, concise final sentence, it is crucial that it summarizes the core message of the article and gives the reader an outlook.
Correction & publication
The article is written and you can hardly wait to present this masterpiece to your readers. However, despite all the anticipation and enthusiasm, they should step on the brakes for a moment. Spelling is a crucial point in an article. You should therefore proofread your article carefully for spelling and grammatical errors and ensure that it is formatted in an appealing way.
After finishing your article, read it again and ask yourself whether it is relevant and convincing for your target group. If necessary, revise it until it meets your requirements.
Once your article is ready, you can publish it on your website or another platform to make it accessible to a wide audience.
A little tip: By promoting your article via social media and other channels, you can increase its reach with a little effort.
And when the call suddenly comes from America from the Pulitzer School of Journalism at Columbia University, you know that you have implemented all the points listed correctly. In this case, we would be delighted to receive a detailed mention in your acceptance speech or eulogy.
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