4 approaches for more sustainability in e-commerce fulfillment

Sustainability has become THE most important issue for online stores and end consumers. Environmentally conscious business practices are now just as important as fast and reliable shipping.

Especially in larger online stores, sustainability has become a core component of a brand’s identity – and a selling point. Nobody wants more plastic in their parcels and environmentally harmful products are increasingly viewed critically.

But how can I also build up logistics sustainably? What pragmatic approaches are there for working with an external service provider?

Point 4: Avoid unnecessary transportation routes

A flawless shipping guide should be drawn up together with the shipping service provider to ensure that the goods reach the customer safely and securely. Otherwise, there is a risk of returns and unnecessary transportation.

Basically, the following applies: Although the route can be made environmentally friendly through CO2-neutral shipping, these are only compensation projects – any unnecessary shipping route should still be avoided.