The fitness studio for your home: RHIEM cooperates with etone Motion Analysis GmbH. Under the brand VAHA they are selling an interactive mirror directly to their customers. Consumers are able to arrange their individual fitness program. An example of offerings to the so-called LOHAS, people who do live a healthy, sustainable lifestyle without waiving consumption.
VAHA is the smart mirror, which enables its users to bring their gym as well as their training group into their homes. The smart design product captures pulse and heart rate as well as data on training experience and fitness level with the support of sensors. Individual workout plans are created by the collected data. Via WiFi the elegant screens are transmitting fitness courses, Online-Yogasessions as well as training sessions with personal coaches. VAHA enables them to explain, correct and motivate immediately.
VAHA is developed and sold by the Berlin-based startup etone Motion Analysis GmbH, for which RHIEM assembles and supplies starter kits and accessories such as heart rate monitors, resistance bands, cleaner and manuals for the first workout. “In Punjabi, the biggest language in Pakistan, Vahā’a stands for flow, for the feeling of happiness that makes us forget the world when we concentrate entirely on ourselves and our actions. Users will be able to enjoy this flow during their workouts in front of a VAHA,” says Hagen Meier, Head of Operational Excellence at etone motion Analysis GmbH. “With RHIEM, we’ve found a fulfillment provider with whom we can realize our growth plans but also internationalize our business throughout Europe and the UK.”
Flexible resources and a network for growth
The customer receives a VAHA-Starterkit with each delivered fitness mirror. RHIEM is taking over the inbound of single components from different manufacturers, the assembly of single items as a starterkit and shipping them to the customer. In addition to Germany, the fulfillment expert is able to serve the complete European market from its central warehouse in Voerde close to Düsseldorf.
A strong partnership network in the UK simplifies and speeds up the shipments in Great Britain by avoiding high shipment rates und bureaucratic efforts. “As a specialized fulfillment provider for E-commerce, we maintain the structures and resources to be able to react immediately to growth and short-term order peaks,” says Dr. Peter Lorenzi, Managing Director of RHIEM. “We therefore very much enjoy working with startups and growing companies since they profit from our extensive partner network. Generally, startups are very open for new services and processes which we are happy to develop together with them.”
Fitness, health and sustainability
VAHA from etone Motion Analysis GmbH is a product specifically targeted to reach LOHAS. They are a group of people who keep themselves fit, do a lot for their health and also pay attention to sustainability. They prefer to reach for durable, high-quality products. “Demanding consumers also request demanding services,” observes Lorenzi. “At RHIEM, we satisfy these demands with recycled packaging materials. In addition, we recommend companies that appeal to LOHAS to address them individually in the packages, for example with a personalized card or through a deliberate selection of inserts.” Haptic surprises in packaging also create a Wow-Effect. For this purpose, the fulfillment service provider has certified environmentally friendly paper and cardboard packaging available and, if required, ships in CO2-neutral tariffs. Positive surprises create positive feedback from LOHAS and increase loyalty to retailers.
RHIEM Services GmbH
Senior Manager Business Development & Sales
Gildeweg 10 • 46562 Voerde • Germany
Phone +49 (0) 2855 9700-742
Fax +49 (0) 2855 9700-20