Fulfillment Services for Complete Food Business
Dietary supplements are already universally established but now a new market has opened up with the nutritionally complete food category. Catering to those who deem themselves as too time poor, this category offers consumers a nutritionally complete product containing the perfect balance of protein, carbs, fibre and fats, along with all the essential vitamins and minerals consumers need on a daily basis.
According to a new report, the Ready to Drink Shakes market is expected to reach $11.2 billion by 2024, with the European market expected to witness a market growth of 4.1%. Leading this trend is Huel, global leaders of the nutritionally complete food category. As the company continues to expand, Huel wanted to establish a new footing for the supply logistics in mainland Europe and awarded the contract for fulfillment services to RHIEM in Voerde. “We are pleased to have RHIEM on board as a fulfillment service provider who can keep up with the dynamic rate of growth at Huel,” said Neville Dobson, Head of Logistics at Huel.
Founded in 2015, Huel is committed to making nutritionally complete, convenient, affordable food, with minimum impact on the environment and animals. Now recognised as one of the UK’s fastest growing companies revolutionising the way we consume food on a daily basis, Huel has sold over 50 million meals to customers worldwide; in 2018 the business had a global turnover of £40 million and in November of last year, a valuation of over £220 million.
Market trends show a notable rise in shoppers opting for healthier, more nutritious food options, and the convenience and cost effectiveness of Huel; a nutritionally complete product, has made it a firm favourite amongst this demographic. The powder has been formulated to be nutritionally complete, containing 26 essential vitamins and minerals giving you all the nutrition you need on a daily basis. Having been developed with the respected nutritionist James Collier, Huel is suitable for vegans and does not contain lactose, allergens, soy or GMO.
“We are aware that HUEL has a growing client base and the most important thing for the customers is to be supplied with the products on time and without any difficulties. After all, this is food that are eaten on a daily basis,” said Dr. Stefan Rhiem, managing partner of the RHIEM Group. “All the members of our team therefore work hard every day to deliver on our performance promises. Given the considerable growth rates at HUEL, we have already had quite a few challenges to overcome.”
RHIEM Services GmbH
Dr.-Ing Thorsten Voigt
Director Business Development & Sales
Gildeweg 10 • 46562 Voerde • Germany
Phone +49 (0) 2855 9700-835