The RHIEM Group is your one-stop shop for fulfilment services. The company based in Voerde, Germany, provides the cosmetics industry with a full range of packaging, confectioning and shipping services for all types of products – to retailers or end consumers. In addition, RHIEM also manages the backend of cosmetics online shops.
Premiere for RHIEM Group: The packaging and logistics specialist exhibits at a trade show. At the Cosmetic Business in Munich (13/14 June 2013), RHIEM will showcase its unique turnkey fulfilment service. Themed “Manage Diversity”, the company will present its products and services for the cosmetics industry and brand partners. RHIEM is renowned for its attractive packaging solutions made for innovative materials. The company also puts together product sets, acts as central warehousing and ships merchandise on pallets to retailers or by parcel post to end consumers. Thanks to its worldwide network of partners, RHIEM is able to deliver to any location in the world. “For cost reasons, manufacturers of brand cosmetics are refocusing their activities on their core business. Packaging and other fulfilment tasks are thus outsourced to specialists such as RHIEM,” explains Dr. Stefan Rhiem, managing director of the RHIEM Group. “We offer a complete fulfilment service for the cosmetics industry, enabling our clients to save costs and free up resources to focus on their core business.”
Attractive packaging
The packaging of a product is a key marketing instrument, especially in the highly competitive cosmetics market. When on display in perfume shops and other outlets, the packaging must not only attract the attention of consumers but entice them to make an “impulse purchase”. “Cosmetic brands are generally opting for packaging made from quality, sustainable materials. They choose sophisticated finishes and extravagant shapes in order to ensure that their products stand out from the competition. In short, they want to position their products in the premium market,” observes Stefan Rhiem. “As a turnkey fulfilment partner, RHIEM not only provides confectioning services but also produces the packaging for premium products. In addition, we calculate the demand and source the packaging material. We thus provide manufacturers with all they need to place their product on the shelf.”
RHIEM processes a wide range of cardboard and foil materials, and produces packaging solutions that match the brand image of the product. Thanks to its modern plants, it offers a range of special finishes such as drip-off and soft-touch varnishing and printing on metallised foil or embossing. RHIEM is currently seeing a clear trend towards composite packaging combining thermo-formed foil with cardboard. “For the development of packaging, we often design a platform strategy that covers all materials and tools,” explains Stefan Rhiem. “With this approach, we are able to come up with cost-effective serial production solutions that allow for the marketing of products in customised packaging at extremely short turn-around times.
BRC Consumer certified kitting, safe storage and reliable distribution
As a turnkey fulfilment partner, RHIEM offers of course not only attractive packaging but also a wide range of logistics services. Bulk merchandise is packaged manually or in semi-automated processes at the central warehouse at Voerde. “Cosmetics manufacturers can be rest assured that their products are handled in dedicated certified hygienic confectioning areas,” says Stefan Rhiem. “Our manual and automated confectioning systems meet the BRC standard for consumer products.” RHIEM has deliberately adopted this most stringent hygiene standard of the British Retail Consortium to guarantee that creams, perfumes, soaps and other toiletries reach the retail outlets and the end consumer in pristine fresh condition.
Through its network of partners, RHIEM is in a position to ship merchandise to anywhere in the world. Retailers are generally supplied with goods on pallets while end consumers receive the ordered products by parcel post with letter and invoice enclosed. On demand, RHIEM also runs the online shops for branded cosmetic products. In this case, the service provider does not only manage the orders and manage the online payments, it also handles all shipping and returns tasks as well as the clearing of the branded products web shop.
Editorial contact
Ulrich Treiber
Director Business Development & Sales
Gildeweg 10 • 46562 Voerde • Germany
Phone +49 (0) 2855 9700-882
Fax +49 (0) 2855 9700-20
E-Mail ulrich.treiber@rhiem.com
Web www.rhiem.com
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