Glasses and bottles – RHIEM Group develops standout gift packaging for the Berentzen Group.

Berentzen_Mixxes_Hugo-300x420A matching glass for the new mixed drink: consumers like to serve their guests drinks in a special glass or to shine at a party by making a tasteful and practical gift. This is why the Berentzen Group goes for packaging sets that stand out. The drinks manufacturer from Haselünne near Osnabrück has worked with the RHIEM Group before, benefiting from their ideas and experiences in design. The latest offspring born of this fruitful relationship is the elegant gift packaging for the new mixed drink “Berentzen Mixxes”, a variation of the trend drink, Hugo.

The Berentzen name has been a byword for classic spirits and fruit liqueurs for over 250 years. Refreshing fruit juices, trendy vodka, tasty cream liqueurs or classic wheat schnapps – whatever your tipple, the Berentzen and Puschkin brands provide the perfect taste experience to accompany a variety of occasions. In the 70s, the drinks and spirits manufacturer from Emsland became well known all over Germany for its apple schnapps: since then the Berentzen Group has developed an international presence and sells its speciality spirits in over 40 countries. The Group regularly creates new non-alcoholic thirst-quenchers and high proof mixed drinks. To conquer additional target groups and win over new customers, packaging matters. The Mixxes Set, made from cardboard with a plastic window, is just one example of how RHIEM skilfully combines materials, design shapes and finishing techniques to manufacture drinks packaging. Though each set developed for their client Berentzen bears its own face, the similarity between the Berentzen and Puschkin brand families is also stressed.

With its wide experience and high level of technical production skills, RHIEM is able to support brand managers in packaging design. Headquartered in Voerde, the company provides a complete, one-stop solution from sampling to batch production of transit packaging. RHIEM develops and samples packaging design in its own CAD department. The moulding dies for the plastic blister packs required are produced in its own tool-making section. In addition, RHIEM prints, laminates, stamps and sticks fold-up boxes and corrugated packaging. Customers can choose from a variety of finishing options, such as cellophaning, hot foil stamping, window back linings, UV and special effect finishes. And there’s more: RHIEM also packs products for clients like Berentzen in the BRC-compliant manufacturing area and, if required, ships them to trade partners or consumers.

About Berentzen-Gruppe AG
The Berentzen Group is one of Germany’s leading drinks manufacturers. The portfolio of this traditional company from Emsland includes, along with well-known spirits brands like “Berentzen” or “Puschkin”, trade and secondary brands as well as non-alcoholic drinks. In addition, the Berentzen Group is represented in around 40 countries with its world-renowned spirits brands. Further details can be found at: www.berentzen-gruppe.de

About RHIEM Group
RHIEM is an owner-run fulfilment services company with company structures in North America, Asia and Europe. Its registered office is in Voerde, Germany. Established in 1958 as a printing firm, today the company has grown into a global service provider and consists of the following business divisions: RHIEM Printing, RHIEM Services, RHIEM Intermedia, RHIEM Distribution Systems and PPS Solutions. For more detailed information, visit www.rhiem.com

Editorial contact

Ulrich Treiber
Director Business Development & Sales
Gildeweg 10 • 46562 Voerde • Germany
Phone +49 (0) 2855 9700-882
Fax +49 (0) 2855 9700-21
E-mail ulrich.treiber@rhiem.com
Internet www.rhiem.com


Media download:
Graphic 1711 x 2400 px. 300 dpi

Press release – Microsoft Word Format