PC optimiser TuneUp has recently launched the latest version of its flagship product, “TuneUp Utilities 2011”, and has entrusted its packaging to the RHIEM Group’s expertise.

Voerde, 7 December 2010 – TuneUp, the leading software developer for comprehensive computer maintenance and optimisation, decided on a high-gloss finish for the packaging from RHIEM for the new release of “TuneUp Utilities 2011”.

With “TuneUp Utilities 2011“, the performance of Windows computers can be fully optimised, especially if a large number of installed programs has led to typical performance loss. A new feature, for example, is TuneUp Program Deactivator, which works on the principle of Program-on-Demand-Technology™: services, autostart entries, planned tasks or the background processes of a deactivated program remain inactive until the user needs them again. So the PC does not use any resources for programs that the user scarcely ever uses or doesn’t use at all. TuneUp President & Managing Partner Tibor Schiemann: “With this innovation and the improved and proven TuneUp features, “TuneUp Utilities 2011“ takes lasting and effective care of full PC performance for both work and gaming.”

The fold-up boxes for “TuneUp Utilities 2011” also have a new look at the point of sale. RHIEM Group CEO Dr. Stefan RHIEM: “Working with the graphic designers and marketing team at TuneUp, we were able to achieve an outstanding result. The fold-up boxes were finished in several steps to stand out from the crowd and adequately reflect the strength of the product.”

About TuneUp
TuneUp, based in Darmstadt, Germany, is the leading provider of intelligent software tools that enable users to get optimal use of their operating systems and programs. TuneUp protects users from pc problems while helping them to increase the performance and security of their computers.

Since 1997, the TuneUp brand has been synonymous with “best in class”: high-quality products with the highest customer value. In order to maintain high standards while at the same time not being bound to patents, licences and third-party suppliers, all TuneUp solutions are developed in-house. This, in addition to keeping close contact with customers and using their feedback, enables TuneUp to continuously grow as a company as well as develop products which meet customers’ needs.
TuneUp Utilities is used by more than 20 million people worldwide. It is available in English, German, French, Spanish, Dutch, Italian, Portuguese, Polish, Japanese and Russian. End users can find TuneUp Utilities on the company homepage at: www.tuneup-software.co.uk.

RHIEM is an owner-run fulfilment services company with existing company structures in North America, Asia and Europe. Founded in 1958 as a printing firm, today the company has grown into a global service provider and consists of five business divisions: RHIEM Druck (printing), RHIEM Services, RHIEM Intermedia, RHIEM Distribution Systems and PPS Solutions. The company’s German headquarters cover an area of over 40,000m² with a 450-strong motivated workforce. The Group has a further eight bases in Asia and North America. Further details can be found at: www.rhiem.com

Editorial contact

Ulrich Treiber
Director Business Development & Sales
Gildeweg 10 • 46562 Voerde • Germany
Phone +49 (0) 2855 9700-882
Fax +49 (0) 2855 9700-21
E-mail ulrich.treiber@rhiem.com
Internet www.rhiem.com

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