RHIEM Group services open up a wider sales channel in the European market for HANNspree and are therefore an important component of the manufacturer’s brand strategy.
Voerde, 31 May 2010 – Taiwanese company HANNspree, the world leader in the market for individual and innovative LCD TVs in the premium segment, has decided to use RHIEM’s online shopping cart solution to sell its products throughout Europe, just in time for the big event of the FIFA World Cup.
In addition to the purchasing options available in specialist shops, from now on end-customers can search online for their favourite TV models at any time of the day or night and make their purchase from the manufacturer’s website. The HANNspree brand stands for exceptional design and leading edge technology. Reflecting the individuality, personal taste and passions of their purchasers, HANNspree products appeal to the customer’s emotions. A wide selection of designs to suit every taste are available, themed around art, music, pop art and sport: football gear, genuine leather or soft toy animal fabric for the children. And all of this comes without any compromise to safety and quality. HANNspree’s online shop débuts with a selection of products based on the sporting event in South Africa. In future, the range of models on offer will be extended.
As an international provider of fulfilment services and e-commerce solutions, RHIEM has the experience needed to ensure smooth, reliable e-commerce logistics. A long list of famous brand manufacturers put their trust in RHIEM’s precision, speed and reliability. The range of services offered extends from secure transaction processing through tried-and-tested professional fulfilment to returns processing.
Managing Director HANNspree Europe Lukas Chong: “These days, along with developing our core competencies in design and technology, an online shop is very important for the strength of the brand. This enables us to handle the individual purchasing habits of our customers and ensure a high level of service.”
RHIEM Group CEO Dr Stefan Rhiem: “After an eight-week project, our mature e-commerce solution has opened up the European online channel for HANNspree. From now on, HANNspree has at its disposal new active pricing methods and a new degree of freedom in range management. Retailers can be targeted and incorporated via individual partner programmes. This will create higher customer satisfaction and customer value for HANNspree, which, ultimately, is beneficial for all sales channels.”
HANNspree was founded in 2003 in Taipei, Taiwan, and is a subsidiary of HannStar (fifth largest manufacturer of TFT and LCD screens worldwide and supplier to Sony, JVC, Panasonic, Sharp, Toshiba, Dell and HP, among others). HANNspree has two manufacturing plants (in Taiwan and China) and a worldwide logistics centre. Along with the two flagship stores in Taipei and San Francisco, the company operates a further seven stores worldwide and employs over 1000 people. The company is headquartered in Taipei. Further details can be found at: www.hannspree.com/eu/de
RHIEM is an owner-run fulfilment services company with existing company structures in North America, Asia and Europe. Founded in 1958 as a printing firm, today the company has grown into a global service provider and consists of five business divisions: RHIEM Druck (printing), RHIEM Services, RHIEM Intermedia, RHIEM Distribution Systems and PPS Solutions. The company’s German headquarters cover an area of over 40,000m² with a 450-strong motivated workforce. The Group has a further eight bases in Asia and North America. Further details can be found at: www.rhiem.com
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