Expanded service offering for affordable data carrier and printed materials production. According to forecasts by the Pira Analysis Institute, 30 percent of all manufactured print products will be printed digitally by 2015. The market is set to grow to 125 billion euros worldwide – three times as much as today
The RHIEM Group, an owner-run fulfillment service provider with headquarters in Voerde, is extending its activities in the media-on-demand sector. In future, RHIEM customers can have digital media (CDs and DVDs) and printed material produced faster, more flexibly and at a better price in small runs. High-quality print and color is, of course, guaranteed, along with strict adherence to the highest data security standards.
In the software sector, in particular, customers are purchasing products online with increasing frequency and downloading the desired programs onto their computers immediately after the transaction has been completed. But many of these customers would rather not have to do without a physical data carrier and a printed manual. These media can be produced very quickly and, in extreme cases, as a single unit – the smallest run possible. The installation and operation of the infrastructure required to do this is an enormous expense for providers. “With the expansion of our media-on-demand activities we are offering software and hardware manufacturers a practical way out of the situation. With this offering, our customers can not only have small runs produced cost-effectively, but the disposal of obsolete products becomes practically a thing of the past”, according to RHIEM Group CEO Dr. Stefan Rhiem. “Companies are in a position to run their businesses in a more efficient, sustainable and also more environmentally-friendly manner”.
For the expansion of its media-on-demand activities, RHIEM has invested in new digital printing technologies that enable production based on high-quality digital standards. Along with end-customer business, an increasing number of companies are using the media-on-demand option to have targeted marketing materials produced. For example, a long-standing RHIEM customer has country-specific versions of leaflets, flyers or posters produced and distributed for POS (points of sale) and international training documentation. Marketing managers can put together and send orders in a few mouse clicks via the RHIEM online portal. “Digitally-produced print media allow us to stay up to date and ensure we maintain a consistent corporate design at considerably reduced printing costs“, says Hardy Köhler, Large Account Sales Manager (West) at IBM Deutschland. “The link to media databases automates the workflow from start to finish and delivers variable data. Flexibility with regard to format and materials, along with individual content, enable genuine 1:1 marketing”.
About Hardy Köhler
IBM Deutschland Large Account Sales Manager (West) Hardy Köhler (46) began his career in IT in 1987 after training as a systems analyst and programmer with NATO in Brussels. He previously held management positions as Head of Marketing and Sales with Eurobase in Dinslaken, CEO and founder of Symantec (Deutschland) GmbH, CEO of R.R.Donnelley, Head of Sales with Lotus Development GmbH before coming to IBM in 1995 when Lotus was acquired. He had occupied a large number of management roles in the software group before changing to the SME sector at the end of 2007.
About RHIEM Group
RHIEM is an owner-run fulfilment services company with existing company structures in North America, Asia and Europe. Founded in 1958 as a printing firm, today the company has grown into a global service provider and consists of four business divisions: RHIEM Druck (printing), RHIEM Services, RHIEM Intermedia and PPS Solutions. The company’s German headquarters cover an area of over 20,000 m² with a 450-strong motivated workforce. The Group has a further eight bases in Asia and North America. Further details can be found at: www.rhiem.com
Director Business Development & Sales
Gildeweg 10 • 46562 Voerde • Germany
Phone +49 (0) 2855 9700-882
Fax +49 (0) 2855 9700-21